HubSpot is a serious platform, and it's powerful when someone keeps it fed. The trouble is that keeping it current is a full job, so most of it goes cold: contacts drift, deals go stale, and the tool stops reflecting reality. Aldous keeps itself up to date and runs from WhatsApp, so nobody has to feed it, whether that's you or your whole team.
The maintenance problem
Every CRM built for teams assumes someone's job is to keep it current. HubSpot is no different. That someone is you, or a person on your team, at the end of a day you'd all rather have finished. So the contacts drift, the deals go stale, and the tool you pay for stops reflecting reality. A CRM you have to feed is a CRM that goes cold.
Where HubSpot fits
If you have a marketing function or a RevOps person to run it, HubSpot earns its keep: automation, reporting, a shared source of truth built to be administered. It's free to start and scales a long way. It rewards the teams that can staff it.
Where Aldous fits
Aldous is for anyone who won't feed a CRM. You run it from WhatsApp, and Aldous keeps your contacts and pipeline current as you talk, across you and everyone on your team. Aldous briefs you before meetings, drafts your follow-ups, and flags the people going quiet. There's nothing to administer. You bring the conversations; Aldous keeps the record. If you want the relationship job done rather than a platform to manage, this is the one.
Side by side
| HubSpot | Aldous | |
|---|---|---|
| Built for | Teams with someone to run the platform | Anyone who won't feed a CRM, solo or a whole team |
| Who maintains it | You and your team | It maintains itself as you chat |
| Works from WhatsApp | No | Yes |
| Briefs you each morning | No | Yes |
| Setup effort | Significant | Connect WhatsApp and talk |
| Best when | You can staff a CRM platform | You want the CRM to keep itself current |
Common questions
Can Aldous import my HubSpot contacts?
Yes. You bring your existing contacts across and carry on.
Is Aldous a full CRM?
Aldous keeps your contacts and pipeline current and shows you deal flow at a glance. The difference is that Aldous is built to be run, not administered.